When we came in, the brand was doing 8 thousand euros a month in Romania only. Catalog of 340 products, of which 329 sat unsold for months on end. Seven months later, 124 thousand euros a month across Germany, Austria, and the Netherlands. We can't publish the technical details. Client asked us not to, and we agreed.
Why it's under NDA.
Client operates in a fashion niche with aggressive direct competition on Meta and Google. If they published the campaign structure, the creative angles, or the scaling formula, competitors would apply it in 30 days and eat the gap.
We signed mutual NDA. They don't talk about us, we don't talk about them. Clean, fair.
If you apply for audit and make it to the call, we show you desensitized Ads Manager screenshots, the six-month POAS report, and the exact strategy. Everything you see stays under NDA on your side too.
What can be said publicly.
- 01
Catalog of 340 products. 93% of revenue came from 11 products. Pareto taken to the extreme.
- 02
Meta had decent tracking, Google Ads didn't even have conversions configured. Real POAS was guesswork.
- 03
SKU margin varied between 22% and 58%. The previous agency was scaling the high-volume products, not the healthy-margin ones. Meaning they were scaling the loss.
- 04
Clear untested potential in Germany, Austria, Netherlands. The brand was running 100% on Romania, with no German in the vocabulary.
What transfers to other projects.
SKU-level margin audit is the first step on any catalog over 50 products. Non-negotiable.
EU cross-border scaling starts with one neighboring market plus language, not three markets at once. After 90 days of clean data, you add the second.
On mid-market fashion, UGC and founder story beat corporate lookbook at a CTR of 3 to 1. Expensive production is for a different kind of brand.
Sustainable POAS for mid-market fashion: between 2.5 and 3.0. Above 3.5 is suspicious (either giant margin or dirty data).
„Want the rest of the story, apply for audit. We show you everything on the call, under mutual NDA. If you won't sign the NDA, we understand, but there's nothing we can talk through without it."
Client's words: High-Up Labs